Welcome to NÜ DNA - a collection of unique styles that encapsulate the very essence of ​our brand’s DNA. Raw, sophisticated and feminine, each style exudes its own charm with intricate details and exclusive materials that make them truly special.

With an edgy touch, NÜ DNA represents the perfect combination of courage and elegance. It's clothing for the modern woman who wants to stand out among the rest without being brash.

At the same time, our sophisticated style adds an elegant and timeless edge to our DNA styles. We play with contrasts and mix materials in a way that creates a harmonious interplay between the raw and the refined. It's this balance that makes our clothes a statement in themselves.